The Starbucks EffectStarbucks Corporation is an international coffee and coffeehouse chain primarily based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 15,011 stores in 44 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks and items such as mugs and coffee beans.
Summary:
Daniel McGinn, the author of the article, basically tells how certain retail chain
s like Home Depot and Starbucks can effect on the value of the rental property. It seems that both chains represent leading indicators for local real estate purchases, though they both have been in struggle recently. Starbucks due to difficulties with operating conditions in the US, and Home Depot - ongoing housing crisis.When George Vaughan, an advertising salesman in Portland, heard about plans of Home Depot to build new stores in nearby, he bought several houses in that area. Some times later when that place had Home Depot and Starbucks George could charge prices higher for his houses.
Opinion:
Starbucks is the association of something fascinating among young generation who's following all these brand
stuff. Some people are even proud of just holding the pack with Starbucks label.Is it all about brand awareness? When a customer is loyal only to that product and do not see other options, can wait patiently even for several weeks to get a brand new product form that line.
Nowadays people are ready to pay prices higher for the places where certain famous brand chains are going to build their new stores, and everything is only because these LOUD names: Starbucks or Home Depot...
Daniel McGinn, The Starbucks Effect, newsweek, June 3, 2008
http://www.newsweek.com/id/139886/page/1
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