Pucca, the Hope of Korean Character Market
Mickey mouse, Pooh, Hello kitty… There are so many lovely characters in the world around us, but a peculiar character has been loved by a lot of consumers since a few years ago. That character’s name is “Pucca”. Frankly speaking, Pucca who wears conspicuous red clothes and is a daughter of Chinese food restaurant’s owner has not been loved so much in Korea, but it is getting into public favor in abroad.According to the article, various products about Pucca are being sold at many stores and Pucca’s popularity is higher than ‘Hello kitty’ in Paris. Someone might think that the price of the goods featuring Pucca might be cheaper than other ones, but it is not true. The secret of Pucca’s popularity is that it just has big attractiveness itself.
In fact, I think that Pucca’s success is very uncommon and unconventional case in Korea, because it became popular in itself earlier than an animation, and an on-line game. In this point, it has a point of sameness with ‘Hello kitty’, because both are loved by many people, although stories about both characters are nearly unknown to consumers.
As a matter of course, Pucca’s success is so happy news in Korea for the present, but if Pucca is content with its present stand, its big hit would be difficult in the future. So it needs to enhance the value of itself through various trials. Disney’s characters have been enjoyed a high lever of popularity steadily all over the world through nice transformations. Pucca needs to let Disney’s example be a lesson to it, then it could show fresh features to a crowd of people. For instance, animations and games would be a very effective way to advertise Pucca.
Furthermore, if Pucca’s distinction that is a girl and has an oriental peculiarity is used very well, it gives an impression of freshness to consumers who got accustomed to beautiful characters.
In my opinion, Pucca gave a hope to Korean character market, because there is no case that Korean character hits public taste. Up to now, some characters such as Dooly, and Jolla-man had good popularity in a domestic market, but those didn’t succeed. So Pucca could be a nice model in Korea, if marketing for it is passionate. For this, Pucca has to improve several problems.
First of all, many products about Pucca are little expensive than other characters at this time. If goods’ price is put down, it would be more pervasive across the Supply chain than before.
Next, the number of countries that sell the products about Pucca is not so numerous, so more countries are needed to export Pucca. If number of countries that sell the goods about Pucca is increase more and more, Vooz, the company which invent Pucca, could expands firm’s Global presence.
Last but not least, Pucca need to collect plenty of information about places to sell the products, and consumers’ taste. Each county has their own culture, so information about countries and consumers’ taste is very useful for marketing.
As stated above, Pucca has not only many good points but also problems awaiting solutions. Therefore, Pucca should endeavor to improve its value. I hope that Pucca becomes a famous character like Mickey mouse all over the world sooner or later.
20700347 Kang-Min Song
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