Recently Puma released it's d3o ball, and firstly it was showed up to the public during Olympics in 2006. It introduced itself as a safety lining for the Spyder skiing suits and later the same year it became PopSci's Best of What's New Award. It's known as the first world's "intelligent" ball.
What makes this ball so special? Everything is what inside of that ball, it was made by inserting a layer of the material between a soccer ball's outer casing and bladder, so the ball remains soft during dribbling but becomes more elastic on impact, the material itself is so sensitive, than when aff According to the test at Sheffield Hallam University it showed that this ball is quicker than previous versions.
This version of Puma ball will be used by Puma national teams including World Champions Italy and Euro 2008.
What about the trend Puma itself? The trend itself comes from early early ages, in spite of all the competitors which it has, Puma still remains as one of the influential trends in a global market. By the way, Puma in Korea is very famous and considers as a firm trend. And Puma doesn't stop with its innovations, it goes further, one of the reason is that because it has their constant customers who want and search for something special from that trend.
The ones who could have chance to observe that ball say that Puma ball looks like similar to other top balls. However, the price stays the same which is around $100. How it will be promoted and have real customers we could observe only after it goes to the market...
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