Entry3_20700347

Mom’s Kitchen in Handong

Until just recently, there had been a restaurant named ‘Boon-sik-dang’ in Handong University, but there is a ‘Mom’s kitchen’ for the same place. Students have various opinions about ‘Mom’s kitchen’. Some opinions are positive and other opinions are negative.
At present, Mom’s kitchen has several foods for a meal and offers buffet lunch and dinner. The price of a meal is 3,500won. Also, there is a café which sells many kinds of coffee, several tea, some fruits, cookies, and muffins in a restaurant. Mom’s kitchen is open from 7:30 a.m. to 11:00 p.m. Monday through Friday.
I think that Mom’s kitchen has good points and bad points, so it requires a detailed analysis using SWOT.
Strength – I visited Mom’s kitchen several times, and I felt that ingredients of foods are very fresh especially the vegetables each time. This thought is shared by many people in Handong. Also Foods tastes so good, so a lot of people satisfied with the foods. In addition, a menu is different everyday, so anyone who doesn’t like a menu of Students’ restaurant and Hyo-am restaurant can enjoy the various foods. Plus, it is possible for customers to refill foods, so anyone who likes to eat foods more can eat more.
Weakness – In former days, ‘Boon-sik-dang’ was open all days, so many people could go to the restaurant on weekends if they want. However, Mom’s kitchen is not open on weekends, so if you intend to eat a meal at Students’ restaurant on weekends, you should wait for an entrance for a long time. Also, many people who don’t like Mom’s kitchen are missing ‘Boon-sik-dang’, because it was possible to eat some foods at cheap price at that place. For example, ‘Ramen’ was 1,300won, and ‘Ddok-man-doo-kook’ was 2,000won, and other foods’ price was very cheap. Furthermore, dishes and bowls are so heavy, because they are not made of plastic, so when people dish up, they feel uncomfortable.
Opportunity – There are so many foreigners in Handong, but Korean foods are mostly offered to customers at Students’ restaurant and Hyo-am restaurant’s foods are expensive than other restaurants in Handong. Therefore if Mom’s kitchen takes advantage of their own system which admits change of a menu, they could receive more customers than now. Also, Mom’s kitchen has a café in it, so it can sell many kinds of drinks to customers who think that going to the ‘?’ café is very annoying to them.
Threats – Recently, the staff of Mom’s kitchen was started to distribute some foods, because many people leaved foods which they dished up. But, this point makes worse the advantage of this restaurant, and if this situation continues, Mom’s kitchen would become like Students’ restaurant that offers certain amounts of foods.
In this way, Mom’s kitchen has many nice points and problems to solve, so it should make an effort to satisfy many people in Handong.
A lot of people in Handong including me are missing foods that made by their mom, so I hope that Mom’s kitchen would be loved by people of Handong for a long time.

20700347

Resources : http://hisnet.handong.edu/noticeboard/viewarticle.asp?num=14519&ID=1&page=1&view=1&splitPage=1&search=mom&option=title