Entry 3_20500687

In Japan, Soft Drinks to Cure Any Ailment

“Wellbeing,” this word has emerged in Korea just few years ago. People tend to buy goods especially food based on high quality containing no harmful ingredients to human. Even though the prices of the products are higher than others, people are willing to pay more money to get cleaner, safer, and more nutritive products.

This article talks about impacts of Japanese soft drinks to Japanese consumers. Since this issue has floated on the surface catching everyone’s interests, I also got excited to read and analyze the article. In Japan, among an aging population that has lost interest in sweet, fizzy drinks, healthy tonics have become an elixir for Japanese beverage makers. They created new products such as teas, a green tea, vitamin drinks that offer far more than simple refreshment, those offer health benefits. One analyst said that Japanese are addicted to healthy drinks. Thus it makes sense that drink makers can also charge a little more for products that contain less fat, fewer calories, or offer weight-loss advantages.

I personally had health problems recently caused by high amount of carbonated beverage and sweet drinks. One of my teeth got so weak that is slightly broken. Besides, my inner organs also got affected by those drinks. I decided not to drink these kinds of beverage but instead drink more water and teas. I think Japanese beverage industries face a meaningful problem which motivates them to create new products. It helps them approach to consumers more considerably dealing with their health. In addition, understanding the tastes of consumers and national trend, aging population, is very important to create new items satisfying demanding consumers quickly. In a sense of this idea, Japan in general does a good job compare to many other companies in other countries.