What Makes them so special ?
There are many frontier companies for different kinds of industries.
There is IKEA for DIY furnitures, Amozon for online book store, Canon for Camera, and
there is Apple.
I want to take a look at Apple.
What makes them so special and unique ?
Mac (brand name for Apple computer), does not occupy much of the market.
However, when people think of Mac, they consider it as something they really
want and admire.
What makes people to think that way.
Their first strength is their unique design.
Apple always come up with unique design, something that people have never seen.
Mac mini looks like a external HDD drive, Imac took an integrated type computer,
which has main unit and the LCD monitor in a same device, Macbook has a totally
different design with other laptops. Macbook air which is released recently, is thinner
than any other laptops I've ever seen.
Mac Book Air
People get attracted by those incredible design.
Second strength is "INNOVATION and CREATIVITY".
Apple come up with something creative all the time.
IPhone (Smart Phone release from Apple) took a third place in the world smartphone market,
and second place in the U.S market. Iphone come up with those fun and innovative functions
such as large touchscreen, applications and so on.
When everybody empathized large screen and large data storage, Apple released Ipod shuffle
which has no screen, simple interface, and relatively small storage, with extremley small
size and cheap price.
IPOD shuffle, size of thumb.
That is why people keep looking for Apple's products, even with a relatively high price.
When Apple tries something, people look forward to their new products, they get excited to see what Apple will try this time. Innovation is what make them special.
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