4Ps of LG Prada
LG corp. was first established in 1947, and during those formative years, the company emphasized the principle of creating harmony between each other. There's a rapid growth period in the 1970s, LG's mostly concentrated on unity, a pioneering spirit, and research and development. LG further developed plastics, convenience goods, and chemicals, after 1983 re-entered the cosmetics industry, expanding its chemical business. LG focused on four business areas in the 1990s: chemicals/energy, lectronics/information/communications, financing, and services. The company began its efforts to lead the digital age into the new millennium. Nowadays the company became one of the leading corporation in Korea, and in the world. Each year LG corp. offers its customers more and more innovations, and just recently it offered a new touch screen mobile to a wide auditory, the name of that innovation is LG Prada. How LG Prada is going to beat another innovation of the history which is Apple iPhone?
Product: LG Prada is a real breakthrough in the industry, as it is a unique, sophisticated and elegant mobile phone with the first complete advanced touch interface. These two brand companies LG and Prada have worked closely together on every aspect of the product, so it has the quality of Prada design with the trademark technological innovation of LG mobile.
Price: The cost of that elegant and stylish phone is about $778 or 600 euro, the price is enough high, but who knows, probably, two brand names like LG and Prada will be attracted by those who are running after fashion and all these loud names...
Place: As that mobile is a new edition, it appears not in every store and even country. However, that kind of innovation can hit mobile shops and stores in UK, Germany, Italy, France, and parts of Asia, because most people from those sides are addicted to luxury stuff like LG Prada mobile.
Promotion: Actually, only the name of that mobile makes a great stylish sound, LG Prada. As LG's mostly concentrated on its customers, i think, they have their own constant auditory who always expects something new and valuable from that company. If LG and Prada did and do their best for their customers, then success is going to have place.
As I think, the idea of combining two brand names was great, because now customers can analyze how their favorites can work and produce in another combination.
resources based on:
http://www.lg.net/index.jsp
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