Connecting with Customers:
( Building an Online Community of Loyal and Vocal Users )
Nowadays consumers increasingly started to use Web sites to interact with the companies they share the same business, the interaction goes through blogs or forums that are supplied by members of the company. By providing space for interaction with consumers, companies build positive impression and loyal community, adopt quickly new changes in technologies. This way of interaction is more than free marketing, as consumers who are participating in companies' blogs or forum
s can also invite their colleges, friends, family members to join.
The example of such company is Etsy (Etsy.com is an online marketplace for handmade goods) that provides forums, blogs, workshops to encourage conversation. It creates online newspapers where all registered users can leave comment or feedback. In general, Etsy company looks for various ways to reach their consumers either through interaction via Web site or mail and phone.
I think it is rather an efficient way to build loyalty and value between company and its customers as there's a constant interaction. It doesn't matter whether it is online market or not, consumers are the same, and they would like to have personal relationship with company, which products they are using. According to the example of Etsy company, they interact with their users personally, and want to know their opinions about company's products, and that's one of the main reasons why consumers trust Etsy.
Raymund Flandez, "Building an Online Community of Loyal and Vocal Users", Wall Street Journal, March 2008
( Building an Online Community of Loyal and Vocal Users )
Nowadays consumers increasingly started to use Web sites to interact with the companies they share the same business, the interaction goes through blogs or forums that are supplied by members of the company. By providing space for interaction with consumers, companies build positive impression and loyal community, adopt quickly new changes in technologies. This way of interaction is more than free marketing, as consumers who are participating in companies' blogs or forum
s can also invite their colleges, friends, family members to join.The example of such company is Etsy (Etsy.com is an online marketplace for handmade goods) that provides forums, blogs, workshops to encourage conversation. It creates online newspapers where all registered users can leave comment or feedback. In general, Etsy company looks for various ways to reach their consumers either through interaction via Web site or mail and phone.
I think it is rather an efficient way to build loyalty and value between company and its customers as there's a constant interaction. It doesn't matter whether it is online market or not, consumers are the same, and they would like to have personal relationship with company, which products they are using. According to the example of Etsy company, they interact with their users personally, and want to know their opinions about company's products, and that's one of the main reasons why consumers trust Etsy.
Raymund Flandez, "Building an Online Community of Loyal and Vocal Users", Wall Street Journal, March 2008
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