Entry11_20700347

At Your Service

Have you ever gone to the hotel? Many people use hotels when they need place to stay. Usually, they use the hotels for their rest. Therefore, hotel’s services are so important. Among many hotels, there are some hotels which give great services to their customers. These days, services for hotel’s customer are improved in the certain top hotels.
Summary
According to the article, there are services which are called “the butler service.” In some hotels, butlers provide special services such as drawing baths and giving tea. In addition, there are various kinds of butlers. For example, there are ‘Personal In-Loft Spa Butler’ and ‘Dream Butler.’ Therefore, customers can choose a butler who they want.
Opinion
I think that this service is very special. Generally speaking, many people use hotel for their rest. People stay in hotel for many reasons. Anyhow, peculiar services are enough to satisfy their customers. In my opinion, marketing is to give a deep impression to the customer. Because, strategy which has not humanism is easy to pass out of customer’s mind. However, a marketing which has humanism might remain in customers’ mind. Therefore, ‘Butler service’ which is like a kind service could give a good emotion to many customers.
What is more, this service that is mentioned above is niche service, because most of hotels do not give such services. People look forward new, fresh, special things. Even though accommodation expenses are high, some people would spend money for fantastic services. Also, according to my research, top hotel’s accommodation expenses are similar to those of the hotels which provide ‘butler services.’ For this reason, prices are good considering nice services.
There are some hotels that give ‘butler services’ are in various locations. Hotels develop these services accordingly with their environment’s features. Therefore localization can be applicable to this service marketing. Moreover it can be applicable to diversification. By the gender, the age, and purpose of visit, hotels can develop many kinds of ‘butler services.’
If many hotels are concerned about this butler service marketing, they can give big satisfaction to their customers.

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→ Annotation : Jaime Cunningham, “At Your Service”, Newsweek, May 5, 2008
→ URL : http://www.newsweek.com/id/134277