Making Airline Travel Feel Less Like Torture
Have you ever gotten abroad a plane? If you have, which airline did you use? Did you have a good time in that airplane and feel comfort? These days, there are keen competitions among many airlines because of the airplane seat. 
SUMMARY
According to this article, many airlines care about a quality of an airplane seat. Usually, passengers feel inconvenience because they should stay in a narrow and incommodious place during flight time. However, Glenn Johnson, who is the chief designer at B/E Aerospace, thought that airplane seat can be a work of art. Airlines are installing new generation airplane seats in first class. In addition, some airlines install such seats in economy class. Therefore, a lot of passengers feel satisfaction, and recently, suppliers who offer such seats are busy due to the high demands of those seats.
OPINION
Because of the globalization, the number of airline users is becoming large. I think that airplane seat’s innovation is very nice news to many people who often use airlines. There is no precedent case, so if people who work at airline care of this point, airplane would be more convenient transportation.
Attention – Through the advertisement and the news, many people can hear about new and comfortable seat. Airlines can attract various kinds of customers.
Interest - New generation seats are lighter and more comfortable than ever before, so people who heard about such airplane seats, they would wonder about that. Later, passenger would like to use the seat which is very attractive. Specially, regular customers of airlines may be great on this amazing news.
Desire – If customer uses an existing seat of airplane, he or she might feel inconvenience and want to use better facilities. I think that such seats which have good quality can appeal to certain customers who have to have nice condition for many reasons. For instance, to athletes, politicians, and other certain jobs, this news is very attractive specially.
Action – To tell the truth, comfortable seats are installed at first class in most airlines till now. But if many airlines install more nice seats at their airplane, more customers could use good facilities and also, airlines could save some money because they can save some cost of fuel by light seats.
This is a globalized world. People use airlines when they go abroad. However, the number of customers who use domestic air service is increased. Airlines that offer more convenient seats to passengers could increase their market share and give good image to customers. Therefore, airlines need to improve their facilities’ quality.
SUMMARY
According to this article, many airlines care about a quality of an airplane seat. Usually, passengers feel inconvenience because they should stay in a narrow and incommodious place during flight time. However, Glenn Johnson, who is the chief designer at B/E Aerospace, thought that airplane seat can be a work of art. Airlines are installing new generation airplane seats in first class. In addition, some airlines install such seats in economy class. Therefore, a lot of passengers feel satisfaction, and recently, suppliers who offer such seats are busy due to the high demands of those seats.
OPINION
Because of the globalization, the number of airline users is becoming large. I think that airplane seat’s innovation is very nice news to many people who often use airlines. There is no precedent case, so if people who work at airline care of this point, airplane would be more convenient transportation.
Attention – Through the advertisement and the news, many people can hear about new and comfortable seat. Airlines can attract various kinds of customers.
Interest - New generation seats are lighter and more comfortable than ever before, so people who heard about such airplane seats, they would wonder about that. Later, passenger would like to use the seat which is very attractive. Specially, regular customers of airlines may be great on this amazing news.
Desire – If customer uses an existing seat of airplane, he or she might feel inconvenience and want to use better facilities. I think that such seats which have good quality can appeal to certain customers who have to have nice condition for many reasons. For instance, to athletes, politicians, and other certain jobs, this news is very attractive specially.
Action – To tell the truth, comfortable seats are installed at first class in most airlines till now. But if many airlines install more nice seats at their airplane, more customers could use good facilities and also, airlines could save some money because they can save some cost of fuel by light seats.
This is a globalized world. People use airlines when they go abroad. However, the number of customers who use domestic air service is increased. Airlines that offer more convenient seats to passengers could increase their market share and give good image to customers. Therefore, airlines need to improve their facilities’ quality.
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Annotation
Daniel McGinn, ‘Making Airline Travel Feel Less Like Torture', NEWSWEEK, Mar 24, 2008
URL -> http://www.newsweek.com/id/123470
URL -> http://www.newsweek.com/id/123470
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