Entry10_20700347

Arab-America’s Store

Wal Mart is one of the biggest multinational corporations all over the world. This company has been developed effective supply line and gives good products to many people in the world.
Summary
In this article, author said that Wal Mart is trying to localize their mart in U.S.A. In Dearborn, Michigan, there are many Arab-Americans, and inhabitants in that place are come from many different countries. This place is the place that the largest Arab people lives in outside the Middle East. Like this, American population is changing. Considering this point, Wal Mart found special huge department in Dearborn. In the department, there are so many special foods that are used for Arab foods. Moreover, Wal Mart considers Arab people’s custom that they do not eat pork, so pork is in the edge of the department. In addition, Wal Mart employs 35 Arabic speakers. Despite some negative opinions, the Wal Mart’s strategy is very successful up to the present.
Opinion
I am impressed by Wal Mart’s strategy, because they can catch potential point in the U.S.A those population is changing. To tell the truth, it is little uncomfortable to live in other countries, because people can not purchase certain products which are sold in their mother countries. In my opinion, Wal Mart found niche market. Even though there are some products which are needed in other countries, foreigners can not feel easy. However, thanks to the Wal Mart’s promotion, many people who are missing their mother countries’ products can buy goods that they want.
I think that Wal Mart is good at targeting. Through this strategy which is mentioned above, Wal Mart can secure its customers. Once people go in to the Wal Mart store, most of them might be satisfied goods’ price, quality, and other factors. In other words, Wal Mart used people’s thoughts of home. So, such as localizing strategy, nice marketing strategy that can satisfy their main customers can be successful. Frankly speaking, I think that Wal Mart might have instructions through the failure in Korea, because it did not consider Korean people’s propensities at that time. Anyway, Wal Mart’s growth strategy is focused on Diversification.
Unfortunately, many small stores has closed door because of Wal Mart. But, the U.S.A adopts Capitalization. So if Wal Mart is make an effort on many kinds of niche market, many people will use their mart. We are living in the world that is flat, so we can utilize home products in other countries. People in the world have different consume habit by their own custom. Therefore departments need to meet consumers' demand

[Annotation ]
Article : Arab-America’s Store / Newsweek
Author : Keith Naughton
URL : http://www.newsweek.com/id/117835
Date : Mar 10, 2008