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Premier Rugby referees dress in pink for cancer charity

Premiership rugby matches will be held in London during the weekend of 18-20 April. These matches were organized due to Breast Cancer Care that teamed up with Premier Rugby for charity partnership so that all 6 Guinness Premiership rugby matches are turning pink to raise funds and awareness for Breast Cancer. Even the venues will have exclusive ladies' lounges with complimentary drinks and beauty treatments, and also there is a chance to meet with some players afterwards.

There are discounts for all female fans, so that per ticket entry will cost £15, with £4.25 donated directly to Breast Cancer Care.

Actually, Breast Cancer Care has chosen one of the best and well known way to raise its fund. Due to pink color players and fans will be aware and keep in mind that part of their sum has gone to support those who already faced with that problem. In addition, pink color is one of favorite women's color, that can be another part to attract female fans. These matches also offer good complimentary service that please people. And probably for some people that kind of matches with charity purpose is a chance to show to others how they care and support those with breast cancer diagnose.

Resource:
http://www.brandrepublic.com/Discipline/Marketing/News/799372/Premier-Rugby-referees-dress-pink-cancer-charity/