Transformation of Korean Rice cakes
These days, less Korean people enjoy rice cakes than the past. Instead, people love to eat western foods. For example, many people enjoy doughnuts, cakes, coffee, and cheese. People usually eat such foods for a meal or a dessert, and this is a common thing in their life. Until recently, rice cake is a food that is sold for its scrape value in a traditional market. But, since few years ago, rice cakes have been transformed.According to the article, there are many rice cake cafes in Korea, and the number of such cafes is increasing. Frankly speaking, old people enjoy rice cakes more than young people, but lately, there are many young people who like to eat rice cakes. Then, how can rice cakes become popular foods in Korea?
I think that rice cake cafes could succeed because many CEOs of rice cake cafes have been persevered in their efforts. Especially, I think that these CEOs have been considered marketing for rice cakes with prudence, and they might be good at developing a marketing plan. Because they solved several problems that traditional Korean rice cakes are difficult to be a popular food at the present age for some reasons.
Defining the Mission and/or Vision – Mission of most successful rice cake cafes is to announce rice cake’s variety, and make it more usual food. For this mission, rice cakes could be transformed.
Situation Analysis
– These days, there are a lot of people who look for healthy food. Compared to bread which is made of wheat flour, and butter, rice cake’s main ingredient is rice, so rice cake has lower calories than bread. Also, rice cake is a nutritious food because it includes various healthful materials such as nuts, beans, dates, and so on, so many women who want to lose their weight like it. So rice cake has strengths in this point, and CEOs of rice cake cafes used this merits. Plus, rice cake can be used for various foods. For instance, spaghetti which is made of rice cake is sold at certain rice cake restaurant.
- Most traditional rice cakes have Go-mul, flour used to cover or coat rice cakes, so they are not easy to eat cleanly. Also, traditional rice cake’s size is not small to eat at once. But, the CEOs improved these weaknesses. They made fusion-rice cake that is small and has not Go-mul, so many young people could enjoy it easily. In addition, original rice cake is easy to spoil in several days, so it is difficult to save, but a retortable rice cake is invented, so it is easy to save these days.
- Many old Korean people do not like cakes. So cakes which are made of rice cakes are so good to present to old people. In addition, a price of wheat is becoming higher, so rice cake can not care about it. Moreover, ‘Well-being’ trend, the health and beauty industry to boom is more popular all over the world, so it is opportunity to announce rice cake which has various nutriments despite low calories.
- Recently, the number of doughnut stores, coffee shops, ice-cream stores, and places which sell western foods and still, many people enjoy such foods. Compared with this threat, rice cake café is not so popular yet, so rice cake’s merits should be announced more.
A few years ago, I went to go to a rice cake café named “Jill-see-roo”. That cafes’ condition is so nice and of course, foods’ taste were very delicious, but the price was expensive, and many people did not know about rice cake café because of poor marketing. But, I think that it was market introduction period. Over the years, many rice cake cafes have came into being, and Korean traditional rice cakes have transformed. I think that now is the rapid growth period of rice cake cafes, and soon, competitive turbulence will come, so it is needed for the CEOs to meet customer’s expectation.
Tradition is not the old, but the source. So, we have to think about own Korean tradition, then that tradition could become popular thing whole over the world. If marketing for rice cake is passionate and persuasive, it would be more loved by Korean people than before. I hope more Korean people would recognize the positive points of rice cake and be proud of our good
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