20700443: Entry-6

All About Nestle: Good Food, Good Life

In 1867 Henri Nestle developed a first milk food for infants, and saved the life of a child. It had been known in many places so that people quickly recognized the value of the product. Since that time Nestle Company based its business on human values and principles.
In spite of the fact that business principles of that company are continuously changing according to the world changes, the basic foundation stays the same from the times of the origins, and keeps the same values as fairness, honesty, and concern for people.
The basic business objective of Nestle is to produce and sustain on the market with Company's products, so that it will create value for shareholders, consumers, partners, and employees for a long time period.
Nestle recognizes the trust of their consumers, because without them the company would not exist. Consumers take the main role in business, and only for them all markets are oriented.
Nestle achieves success also due to skilled employees and its management.
It has already passed more than a century since the first Nestle product, for that time the company prospered a lot, they opened up new brands, they have their investors and those who are eager to become business partners with them, they have their own stable customers, who prefer only their products, people recognize them through their brand names, and these names are known all around the world, I even doubt that there can be people who don't know or heard about Nestle and their products.
According to the latest news, Nestle drops Rowntree name from the name of its UK operations, now it will trade under the name Nestle Confectionery(UK).
As Nestle agents say, they changed their name in order to reflect better their status as a major exporter and importer in the company's global confectionery structure. However, the name will stay on all its sugar confectionery brands, such as Fruit Pastilles and Jelly Tots.









References: http://www.nestle.com/Brands/Brands.htm
http://www.brandrepublic.com/Discipline/Marketing/News/801635/NestlE-drops-Rowntree-name/