Starbucks’ Retro Logo
What can you draw an image when you think of Starbucks? How much do you get used to the logo of Starbucks? For me, personally, I do not go to Starbucks much often since we don’t have any Starbucks in Pohang. I usually like to go to café such as Starbucks, Coffee bean or Pascucci. These are all foreign coffee brands which have captured Korean market rapidly and created new coffee culture in Korea. However, it seems like there’s not much difference between those brands. Perhaps the logo and the image of café are the only things that distinguish its brands.
Reading the article about Starbucks’ Retro logo where Starbucks is using a special brown logo to evoke the chain’s beginnings and restore some goodwill for the brand, I first thought this is a good idea to market their brand. Since Starbucks is too steady to create revolutionary marketing strategy and it seems that Starbucks doesn’t need any changes, this coffee brand is no more new or poking people’s curiosity but rather losing a mystique about the brand image. However, the reminder of retro logo gives me another interesting viewpoint as I think about Starbucks is more fun and upscale coffee brand.
As the article mentions about nostalgia effort through bring up the retro logo, I partly agreed the effect that might give to consumers. The common logo of Starbucks is seems overused since the brand has established. The retro logo has the twin-tailed mermaid inside the brown medallion as if it knocks the time of the chain’s 1971 beginnings. Old logos can evoke people with a brands’ story and history and knock on people’s emotion being nostalgic. Against much worries about the image of green from the main logo of Starbucks, I think the brown color fits well with the image of coffee and the concept of evoking the old times. In my opinion, this is worth trying since this logo will be temporarily using and it doesn’t seem to produce confusion recognizing Starbucks since its reputation is well set in worldwide. In addition, if the brand has done right and consistently, then this would be no problem. At this point, Starbucks has done fine job to establish good image making. I want to try a cup of coffee at Starbucks with having new retro logo on a cup soon and feel what impression it will give to me.
Reference
http://www.businessweek.com/innovate/content/apr2008/id20080411_065581.htm?chan=innovation_innovation+%2B+design_top+stories
What can you draw an image when you think of Starbucks? How much do you get used to the logo of Starbucks? For me, personally, I do not go to Starbucks much often since we don’t have any Starbucks in Pohang. I usually like to go to café such as Starbucks, Coffee bean or Pascucci. These are all foreign coffee brands which have captured Korean market rapidly and created new coffee culture in Korea. However, it seems like there’s not much difference between those brands. Perhaps the logo and the image of café are the only things that distinguish its brands.
Reading the article about Starbucks’ Retro logo where Starbucks is using a special brown logo to evoke the chain’s beginnings and restore some goodwill for the brand, I first thought this is a good idea to market their brand. Since Starbucks is too steady to create revolutionary marketing strategy and it seems that Starbucks doesn’t need any changes, this coffee brand is no more new or poking people’s curiosity but rather losing a mystique about the brand image. However, the reminder of retro logo gives me another interesting viewpoint as I think about Starbucks is more fun and upscale coffee brand.
As the article mentions about nostalgia effort through bring up the retro logo, I partly agreed the effect that might give to consumers. The common logo of Starbucks is seems overused since the brand has established. The retro logo has the twin-tailed mermaid inside the brown medallion as if it knocks the time of the chain’s 1971 beginnings. Old logos can evoke people with a brands’ story and history and knock on people’s emotion being nostalgic. Against much worries about the image of green from the main logo of Starbucks, I think the brown color fits well with the image of coffee and the concept of evoking the old times. In my opinion, this is worth trying since this logo will be temporarily using and it doesn’t seem to produce confusion recognizing Starbucks since its reputation is well set in worldwide. In addition, if the brand has done right and consistently, then this would be no problem. At this point, Starbucks has done fine job to establish good image making. I want to try a cup of coffee at Starbucks with having new retro logo on a cup soon and feel what impression it will give to me.Reference
http://www.businessweek.com/innovate/content/apr2008/id20080411_065581.htm?chan=innovation_innovation+%2B+design_top+stories
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