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McDonald's Gets A Fashion Makeover

McDonald's is one of the world's most well-known and valuable brands all over the world, it is known for its quick service eating out segment. This brand takes a sustain place in the world market and has its franchises in many countries. McDonald's offers a variety of favorite foods, like World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. As many other companies, McDonald's wants always to take the leading position in the market, so that it tries to please it customers not only with variety of food, but also with the atmosphere and suits that can express the recognition and uniqueness of its brand.
According to the latest news that was published on April 23, 2008, McDonald's providing its stuff with new uniform designed by one of the famous dressmakers, Bruce Oldfield
McDonald's is one of the world's most well-known and valuable brands all over the world, it is known for its quick service eating out segment. This brand takes a sustain place in the world market and has its franchises in many countries. McDonald's offers a variety of favorite foods, like World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. As many other companies, McDonald's wants always to take the leading position in the market, so that it tries to please it customers not only with variety of food, but also with the atmosphere of environment and suits that can express the recognition and uniqueness of its brand.
According to the latest news that was published on April 23, 2008, McDonald's providing its staff with new uniform designed by one of the famous dressmakers, Bruce Oldfield. They replaced brightly colored uniforms with more serious outfit that includes black, beige, and brown colors.
Two types of clothes were designed or both male and female, but colors stay the same, for example, female management staff wear high heels, pencil skirts and scarves, male wear suits, and the staff who serve the food wear polo shirts.
As it is known, the uniform will appear by the next month in UK; however, already now McDonald's staff has liked the uniform and feels more confident in them, so that customers start respect them more than before.
McDonald's is sure that not only with meal people can make advantage but also with the appearance of staff serving the customers.

Resources: brandrepublic.com